Pantone recently released its Color of the Year for 2017 — and we’re back to just one color this year! It’s called “Greenery,” and — you guessed it — a gorgeous shade of green.
A vibrant, bright (but natural!) hue, Greenery is definitely an eye-catching color, but not in an obnoxious way. In fact, the color is described by the Pantone team as fresh, calming, and meant to inspire new beginnings.
Every year since 2000, the company has chosen a color that reflects the current cultural climate. In the following year, the color has historically influenced trends in all facets of design—architecture, interior décor, fashion, food, travel—the list goes on.
Greenery signifies beginnings: a fresh New Year; healthier food resolutions and growing vegetarian trends; grass and the outdoors during spring and summer.
But most prominently, the yellow-green hue (specifically, Pantone 15-0343) comments on the concept of “environment.”
Most obviously, “environment” today refers to the “go-green” movement—which, while not a revolutionary idea in 2017, has reached a crescendo this year.
To help you “go-green”, we have created an alternative to wedding invitations, by offering wedding websites. Click Here for more information.
Along with the unveiling of the color of the year, Pantone created a selection of 10 palettes pairing Greenery with neutrals, pastels, brights, deeper tones, metallics, and even the two 2016 colors of the year, Rose Quartz and Serenity.
Ultimately, Greenery calls to mind the ‘re-’ words: refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate, re-oxygenate. Design is an outlet for all of these fresh beginnings. And the yellow pigment in Greenery references the sun, the symbolic light that people need in these times.